Legal Marketing & Public Relations Issues

Alyn Weiss & Associates

Bob Weiss: Founder | President & CEO

Bob Weiss is considered one of the pioneers of law firm marketing, litigation publicity and public relations. Over the past 20+ years, he has written firm and practice group marketing plans, coached lawyers, developed retreats, conducted client interviews and surveys for local, regional and national firms.

His clients include firms involved in mass torts, catastrophic accident cases, corporate and transactional law and defense litigation. He also represents niche firms practicing domestic, election, criminal, immigration, insurance recovery and bad faith law.

His opinions on marketing trends are often sought. He has been quoted in the ABA Journal, New Jersey Law Journal, Law Practice Magazine, Marketing For Lawyers and Lawyers Weekly among other publications.

Major presentations he has made include addressing litigation publicity management, ethics and extending the attorney-client privilege to talks with public relations personnel at the Annual Meeting of the American Bar Association, and presenting research on how to attract higher value personal injury cases at the Annual Convention of the Association of Trial Lawyers of America. He has lectured on business development at meetings of domestic and international law firm networks and to several chapters of the Association of Legal Administrators.

His firm, Alyn-Weiss & Associates, publishes two respected and often-cited national marketing effectiveness surveys. One measures expenditures and identifies the most effective tactics employed by plaintiff practices. The other measures expenditures and identifies the most effective tactics employed by corporate/transactional and defense groups.

Monthly Marketing Brief®, written by Bob, is a column published in Law Practice Today, the ezine of the Law Practice Management Section of the ABA.

Bob has been professionally involved in many major news stories and resulting litigation. This includes representing interests in the JonBenet Ramsey murder, the Columbine High School massacre and University of Colorado athlete recruiting sex scandal. He began his career as a correspondent with United Press International and TIME magazine, was a staff reporter for The New York Times Newspaper Group's Lakeland, Florida Ledger and Scripps Howard's Rocky Mountain News, Colorado's largest daily newspaper, covering politics, the courts, police and city hall.

The award-winning marketing and business development programs Bob has created have helped firms dramatically increase in size and profitability, enter new markets and, most importantly, allowed many lawyers to reposition themselves into new areas of practice, in the process rejuvenating their careers and passion for the law.

Bob's upcoming presentations and recent speeches

Please call us at 303.298.1676 or email us to schedule a private consultation with Bob.